Slovenské Elektrárne

Brand identity for Slovenské Elektrárne


We were challenged to bring Slovenské elektrárne back home.

Our goal was to reconnect with cultural elements of Slovakia and create a perception of historical, but modern company and it’s approach to the heritage highlighting their core business – energy.

We created electrified Slovak pattern that is being used as communicational bridge between visual assets of Slovenske elektrarne and its audience.

We greatly value this opportunity and we hope these results will serve well for years to come.

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The pattern

When we approached this case, we understood the importance of creating a visual anchor to bring the brand together.

That is why we created a pattern based on historical and powerful elements from Cicmany village in Slovakia.

“Connection of modern company to traditional heritage”